Back to Week 9
Template
Week 9
Hook formulas for short-form video
You have 2 seconds. Open every video with one of these.
Formulas
- “I built [thing] in [time] with no code.”
- “Stop doing [common mistake]. Do this instead.”
- “This AI tool replaced my [expensive thing].”
- “[Number] people told me [idea] wouldn't work. Here's month 1.”
- “POV: you're a [audience] and [relatable pain].”
- “Watch me [do impressive task] in 60 seconds.”
Rules
- Show the result in the first frame.
- Add big on-screen text — most people watch on mute.
- One idea per video, under 45 seconds.
- End with a clear next step: follow, comment a word, link in bio.