Back to Week 4
Template
Week 4
Landing page copy formulas
Proven structures for writing a landing page that converts visitors into sign-ups.
Headline formulas
- [Result] without [pain] — “Polished proposals without the late nights.”
- The [category] for [audience] — “The AI assistant for wedding photographers.”
- [Do task] in [time] — “Launch your store in one afternoon.”
Page structure
- Headline + one-line subheadline + one button.
- Problem: 3 pains the reader recognises.
- Solution: how it works in 3 steps.
- Proof: testimonials, logos, numbers, screenshots.
- Offer & price, then FAQ answering objections.
- Final call-to-action repeating the main button.
Copy checks
- Use the customer's words from interviews.
- One goal per page — one button label.
- Every sentence answers “so what?” for the reader.