Back to Week 14
Playbook
Week 14
Objection handling playbook
Calm, honest answers to the objections you'll hear most.
“It's too expensive.”
- “Compared to what?” Then compare with the cost of the problem or the hours saved.
“I need to think about it.”
- “Of course. What part are you unsure about?” — usually reveals the real objection.
“I can do it myself / with ChatGPT.”
- “You could. Customers use us because it saves [X hours] and it's already set up for [their job].”
“Now's not a good time.”
- “When would be? I'll hold the founding price until then.”
“Does it really work?”
- Share a testimonial or offer a guarantee or short trial.