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Template
Week 4
Offer design canvas
Fill in each box in one sentence. If you can't, your offer isn't clear yet.
The canvas
- Who: the specific customer (“freelance designers with 3+ clients”).
- Problem: the pain in their words, taken from interviews.
- Promise: the result they get (“send polished proposals in 10 minutes”).
- Proof: why they should believe you — demo, testimonial, guarantee.
- Price: one clear number and billing period.
- Risk reversal: refund, free trial, or pay-after-results.
- Urgency: why buy now — launch price, limited seats, deadline.
Test it
- Read your promise aloud to 3 target customers. Do they lean in?
- Ask AI: “Rewrite this offer to be 2× more specific and believable.”