Back to Week 6
Guide
Week 6
Pricing models cheat-sheet
Pick the model that matches how your customers get value.
Models
- Monthly subscription — best when value is ongoing. Easy to forecast.
- One-time purchase — templates, courses, lifetime deals. Fast cash, no recurring revenue.
- Usage-based — pay per credit/video/report. Fits AI products with real per-use costs.
- Tiered — Basic/Pro/Team. Most people pick the middle option.
- Productised service — fixed price for a fixed deliverable.
Rules of thumb
- Price on the value you create, not your costs.
- Charge more than feels comfortable — you can always discount.
- Offer annual billing at ~2 months free.
- Make sure AI costs per user stay well below the price.