Back to Week 2
Template
Week 2
Problem scoring template
Score each idea from 1 to 5 on the criteria below. Pursue ideas that total 20 or more.
Criteria (score 1–5)
- Pain: how badly does this hurt? (5 = losing money or sleep)
- Frequency: how often does it happen? (5 = daily)
- Willingness to pay: do people already spend money on it?
- Reachability: can you find 50 of these people this week?
- Your edge: do you understand this world better than most?
- AI fit: can AI make the solution 10× faster or cheaper?
How to use it
- List 10 problems before scoring any — quantity first.
- Score quickly, then ask AI to challenge your two highest scores.
- Look for evidence: forum posts, reviews, job ads that mention the pain.
- Keep the top 3 for customer interviews in Week 3.