Back to Week 12
Guide
Week 12
Build-in-public examples
Types of posts that grow an audience while you build.
Post types
- Progress update: “Week 3: 12 users, $0 → $140. Here's what worked.”
- Lesson learned: “I wasted 2 weeks on this feature nobody wanted.”
- Screenshot or demo clip of something new.
- Revenue or user milestones with honest context.
- Asking for input: “Which of these two designs would you pick?”
Where people do it
- X/Twitter and LinkedIn for founders and B2B.
- TikTok and Instagram for consumer products.
- Indie Hackers and Reddit communities for detailed write-ups.