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    Week 7
    Live Session

    Design That Sells

    Make your product look premium with AI design tools

    Estimated time: 8-10 hours
    Semester 1/Phase 2 · Build Without Code/Week 7

    Lesson

    This week gives the product a clear and trustworthy visual identity. Good design helps users understand what to do and feel confident enough to continue.

    What you will be able to do
    • Create a simple brand system
    • Use hierarchy and spacing to guide attention
    • Improve the main workflow through usability testing
    • Apply consistent design choices across the product

    Brand as a promise

    A brand is the expectation created by your words, visuals, and behaviour. Choose a name and voice that fit the customer and the problem. Keep the system small: one primary typeface, a limited colour palette, a clear logo treatment, and a few tone rules.

    Visual hierarchy

    Users should quickly see where they are, what matters, and what to do next. Use heading size, spacing, contrast, and position to create that order. If every element looks important, nothing looks important.

    Usability before decoration

    A polished screen can still be confusing. Use familiar labels, visible actions, useful feedback, readable text, and enough contrast. Watch a first time user complete the main task without coaching and record where they hesitate.

    Consistency builds trust

    Buttons, colours, terms, and spacing should behave the same way across screens. Create a small set of reusable components and apply them throughout the product. Consistency also makes later changes faster.

    Video of the week

    Why it fits: Introduces hierarchy, spacing, typography, contrast and layout while designing a real interface.

    Video activity

    Redesign one important screen in Figma before asking the AI builder to implement it.

    The video supports the lesson above — it doesn't replace it.

    Guided activities

    1. 1Collect six references and explain what each teaches you
    2. 2Create a one page brand kit
    3. 3Run a five task usability test with two people
    Prompt you can adapt
    Review this product interface for a first time user. Assess hierarchy, clarity, consistency, accessibility, and trust. Identify the five highest impact issues. For each issue, explain the user consequence and propose a specific change. Keep the existing brand direction unless a change is necessary.

    Week 7 · Case study

    Flash News improves a simple idea through focused mobile design

    Source note: Documented builder story published by Replit. Early download figures are reported in that account. The student-sized version below is an illustrative exercise, not part of the reported case.

    In 2026, designer and marketer Dan Kempe used Replit Agent and Expo to build Flash News, an iOS speed-reading application. The product displays one word at a time while keeping the middle letter in a consistent position.

    Kempe began with a narrowly defined interaction and repeatedly tested it on a physical phone. He studied successful App Store products, used interface screenshots as references, and refined typography, motion, colours, and spacing. The application reached just under 300 early downloads.

    Student-sized version

    Select the most important screen in your application. Collect three good references, explain exactly what you like about them, and redesign only that screen. Test it with two people before redesigning the entire product.

    Discussion question

    Which design choices improve comprehension, and which merely make the screen more decorative?

    Respond in your submission →

    Tools & Techniques

    Midjourney
    Ideogram
    Canva AI
    Figma AI

    Assignment

    Create a brand kit and apply it to your product. Submit the kit, before and after screens, and a short note explaining three design decisions based on user needs.